Our Unique Three-Faceted Approach to SEO and PPC

Step 1

SEO keywords icon

SEO Keywords: The Strong Foundation of Our PPC Campaigns

The cornerstone of any successful pay-per-click (PPC) ad lies in its foundation: the carefully selected keywords. It's crucial to bid on relevant keywords specific to your real estate service within your Google Ads account.

  • While some PPC experts may stop at finding any relevant keyword and rush into crafting ad copy, the top marketing management teams understand the challenge of competing with industry giants for the same keywords. Simply put, attempting to outbid major competitors with extensive ad budgets can be an uphill battle.

  • To truly drive leads that result in conversions, you need a customized and precise keyword research strategy that maximizes your ad spend and targets the right customers actively seeking your services. This is where Penguin Local's PPC experts excel, providing tailored solutions that deliver results where others fall short.

Step 2

precise advertising icon

Ultra-Precise Paid Advertising Strategies for Immediate Results

Once our solid foundation is established, we launch a PPC campaign that outperforms the competition. Our seasoned team begins by analyzing your business data to devise a tailored ad strategy. We assist in setting up your paid ad platform account, guiding you through every step. 

  • After your ad is ready to run, we handle the setup and interpretation of the data it generates. Each ad undergoes our rigorous conversion rate optimization process, maximizing the return on ad spend (ROAS) and driving conversions.

  • Finally, we deliver measurable results. Whether it's an SEO or PPC campaign, we ensure transparency and provide insights into our strategies and your campaign's performance. With Penguin Local, you receive industry expertise and weekly reports to track your progress and success.

Step 3

social media icon

Building Sustainable Growth with Organic and Paid Search

At Penguin Local, we're more than just a real estate PPC agency. We take a holistic approach to real estate digital marketing, considering your entire online presence, including SEO and broader marketing objectives.

  • As an experienced real estate digital marketing and PPC agency, we prioritize the bigger picture. We integrate paid advertising with SEO strategies to drive both immediate and sustained traffic growth. Our process begins with a thorough SEO audit to optimize your site and enhance ad performance.

  • Our process begins with a thorough SEO audit to optimize your site and enhance ad performance. From there, we assist in building a robust content portfolio (on-page SEO) to boost domain authority and implement effective link-building strategies (off-page SEO) for increased organic traffic.

By combining paid advertising with SEO, we ensure that your customers can find you through multiple channels, driving continuous growth and maximizing your bottom line.

Get Started