PPC Case Study

case study

Urban Nest Realty | 250 qualified leads per month within 3 months

Background

  • Urban Nest Realty, a mid-sized real estate agency specializing in residential properties in a competitive metropolitan market, sought to increase its online presence and generate more leads through Pay-Per-Click (PPC) advertising. The agency had previously relied on traditional marketing methods and organic search but wanted to explore PPC to target a wider and more specific audience quickly.

Objectives

  • #1

    Increase website traffic by 50% within three months.

  • #2

    Generate 200 qualified leads per month.

  • #3

    Achieve a cost-per-lead (CPL) of $20 or less.

  • #4

    Improve the overall return on investment (ROI) from marketing efforts.

Strategy

  • Keyword Research and Selection

    Focused on high-intent keywords and long-tail variations.

  • Ad Copy and Creative Development

    Created compelling ad copies with strong CTAs, and used high-quality images of featured properties and virtual tours.

  • Landing Page Optimization

    Designed dedicated landing pages for different ad groups, and implemented clear CTAs, property search functionality, and contact forms.

  • Audience Targeting

    Utilized demographic and geographic targeting, and leveraged remarketing to re-engage previous website visitors.

  • Bid Management

    Used automated bidding strategies to maximize conversions.

Execution

Campaign ran for three months with weekly performance reviews for continuous optimization.

Results

  • Website Traffic

    • Increased by 60% within the first three months.
    • Bounce rate decreased by 15%, indicating more engaged visitors.

  • Leads Generated

    • Averaged 250 qualified leads per month, surpassing the target.
    • Conversion rate on landing pages improved from 2% to 5%.

  • Cost-Per-Lead

    • Achieved an average CPL of $18, below the $20 target.
    • Google Ads accounted for 70% of the leads with a CPL of $15, while Facebook Ads contributed 30% with a CPL of $25.

  • Return on Investment

    • Calculated an ROI of 150%, with significant increases in property viewings and sales attributed to the PPC campaign.
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Businesses are growing with Penguin Local

  • 186% increase in organic clicks in 2 months

  • Positioned in the top 5 in just 8 weeks

  • 1,050% increase in organic traffic 

  • 114 clicks in a week 

  • 169% conversion rate increase

  • 11,617 impressions within 7 days
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The evidence speaks for itself

  • Marceline, Realtor

    “One of the best marketing experiences I’ve had so far. Delivered what they promised, on time and on budget! (There’s a first for everything!) Looking forward to work with these guys long term!”

  • Joshua, Marketing Director

    “Highly recommend! Our organic traffic has already doubled and it’s only been 6 weeks!”

  • Estelle, Owner

    “Working with this SEO service has been a game changer for our agency. Their innovative approach and consistent results have helped us stay ahead in a competitive market.”

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