Website SEO FAQ
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What is SEO?
Search engine optimization (SEO) is the process of optimizing a website to get it onto the first page of Google.
Page 1 = More visibility, more traffic, more clients.
What are keywords?
Keywords represent the phrases your potential clients use when searching on Google. Selecting the right keywords for your real estate website is crucial for attracting targeted traffic and converting visitors into clients.
These keywords form the cornerstone of your SEO campaign. You can rely on us to compile a list of the most effective keywords tailored specifically for your real estate website.
How does real estate SEO work?
In real estate SEO, we start by identifying relevant keywords to optimize your website's content and structure (Onpage SEO). Additionally, we optimize images to enhance their visibility in search results. Then, we shift our focus to Offpage SEO, typically referred to as Link Building. This involves securing mentions and backlinks on external sites, boosting your site's credibility and driving more traffic. Google ranks websites based on the effectiveness of both Onpage and Offpage SEO efforts, ensuring higher visibility and trustworthiness.
What is Link Building?
Link building, also referred to as backlinking, involves obtaining targeted media coverage to boost your website's trust and authority. Think of a backlink as a vote of confidence: if 10 websites link to yours, you gain 10 votes of confidence.
The more authoritative your website appears, the higher its ranking will be. However, in the realm of SEO, it's crucial to prioritize quality over quantity.
How long does SEO take?
The duration of SEO varies per client. While some clients achieve page 1 rankings in as little as 1 month, others may take up to 9 months. Factors like target keywords and existing SEO efforts on your site play a big part in determining this. For a tailored estimate, reach out to us, and we'll be happy to provide a more case specific answer.
PPC Campaigns FAQ
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What are PPC campaigns, and how do they work for real estate?
PPC (Pay-Per-Click) campaigns are online advertising campaigns where advertisers pay a fee each time their ad is clicked. For real estate, PPC campaigns typically involve bidding on keywords relevant to your business and displaying ads to users searching for related terms. When users click on your ad, they're directed to your website or landing page, helping drive traffic and potential leads.
How can PPC campaigns benefit my real estate business?
PPC campaigns offer several benefits for real estate businesses, including increased visibility in search engine results, targeted advertising to reach potential clients in specific locations or demographics, and the ability to track and measure campaign performance in real-time. By leveraging PPC, you can attract qualified leads and drive conversions more effectively.
What platforms can I use for running PPC campaigns in the real estate industry?
Google Ads is one of the primary platforms for running PPC campaigns in the real estate industry. With its vast reach and diverse ad formats, Google Ads allows you to target potential clients actively searching for real estate-related keywords on Google Search, Display Network, and YouTube.
How much does it cost to run PPC campaigns for real estate?
The cost of running PPC campaigns for real estate can vary depending on factors such as the competitiveness of your target keywords, your advertising goals, and your budget. With PPC, you have control over your spending by setting a daily budget and bid amount for each keyword. Additionally, you only pay when someone clicks on your ad, making PPC a cost-effective advertising option for real estate businesses of all sizes.
How do I measure the success of my PPC campaigns?
Tracking and measuring the success of your PPC campaigns is essential for optimizing performance and maximizing ROI. Key metrics to monitor include click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). You can use Google Analytics to track these metrics and make data-driven decisions to improve your campaigns over time.
If our FAQs didn't quite answer your questions, don't worry! Just use our contact form to reach out, and we'll be happy to assist you. Your queries are important to us, and we'll get back to you as soon as possible with the information you need.